Brand Identity, Logo Design, Communication Strategy, Packaging Design
Vivoo is a US-based wellness app that guides users towards a healthier lifestyle with personalized nutrition advice based on urine data. We were responsible for brand identity, communication strategy and packaging design for this innovative brand. We started by creating a flexible, fluid, vivid and warm mood that reflects the human body. Then, through this mood, we pictured the app logo and the remaining elements that reflect Vivoo’s world. For its brand communications, we positioned Vivoo as a smart decoder that delivers your body’s need and built a subtle character that becomes your body’s voice through application. One last thing; Vivoo says, ‘take Vivoo of yourself!’.