VARYAP YALIKAVAK RESIDENCES
Full Service Communication;
Online / Offline Communication Design & Strategy, Brand ID Design, Printing Metarials, Promotional Films
As one of the most prominent construction companies, Varyap İnşaat, built a residence focusing on a high-end lifestyle. With this project, they brought together Hyatt Centric Hotel comfort with the spirit of a beach club. We built this project's brand identity around its focus on comfort and delicate beauty. Throughout the online-offline campaign the communication strategy was woven around the motto; "...is better"