Turkish State Choir

TURKISH STATE CHOIR

Brand Strategy, Logo Design, Brand Identity, Communication Strategy & Design, Print Materials

The human voice is perhaps the most emotionally expressive instrument and choirs seize this potential to create transcendental experiences. Despite a globally growing interest in choral culture however, a dated perception of choirs stands as a barrier against this musical movement.

Turkish State Choir is a world renowned national choral ensemble that has been drawing new traction under the recent direction of Burak Onur Erdem. With a new vision of what choirs can be and a mission to foster a lively choral culture across the country, Turkish State Choir needed an identity to communicate its commitment to renovating this tradition. To create a more contemporary footing for Turkey’s leading choir, we completely redesigned the Turkish State Choir’s brand identity. We worked on an identity that reflects the true nature of the choral experience, of coming together and being home to something beyond a group of individuals - a story we visualized to make the musical and emotional power of choral music relevant to a new generation.

Turkish State Choir Brand Identity

CREDITS

Client: Turkish State Choir
Creative Agency: Monroe
Creative Director: Onur Gökalp
Managing Director: Hatice Çağlar
Copywriter & Strategist: Nur Yıldırım
Project Manager: Gizem Kırmacı
Lead Designer: Emirhan Akyüz
 Art Director: Semih Kodarlak, Emirhan Akyüz
Graphic Design: Naci Mert

The Turkish State Choir’s new identity features a circular emblem as its leading asset - a graphic representation of a world of multitudes that exist in harmony, form a unity and center around a common emotion.

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The choir’s emblem features a variety of different motifs, each coming together in a variety of ways to create alternate compositions. The dynamic and generative nature of the emblem mimics how a choir changes its positions on stage - flexible enough to restructure its components while still being centered on its authentic self.

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The choir’s emblem variations become a focal point on the event key visuals. We assigned a distinct composition for each type of event, at the center of which is a relevant image that speaks to the event in question.

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