THE CROW
Brand Strategy, Naming, Logo Design, Brand Identity, Communication Strategy & Design, Communication Campaign, Print Materials
The serve is an art few can master. It requires precise care and passionate craft - for poorly served beer is beer brewed in vain. That’s where our suave draft-expert comes in. Meet the Crow, Master of Perfect Serve. This new AI powered smart tap provides the perfect serving of beer without fail: with the perfect pressure, at the perfect temperature and with the perfect level of foam. We created the Crow’s entire brand identity, from the name to the logo and key visuals, in a way that reflects its high precision, craft and commitment to brewery culture. 

Your beers are on the Crow now, and we simply won’t hear anything of it. Cheers!
We decided to materialize the brand's expertise through a brand character, our suave draft-master, the Crow.
CREDITS
Creative Director: Onur Gökalp
Art Director: Emirhan Akyüz
Illustrator: Buse Özer
Photographer: Naci Mert
Project Manager: Bahan Erşen
The Crow Logo
Geared up in his tux, top hat and spectacles, our beer expert presents itself in two logo alternates.  
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CREDITS
Creative Director: Onur Gökalp
Art Director: Emirhan Akyüz
Illustrator: Buse Özer
Photographer: Naci Mert
Project Manager: Bahan Erşen
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