Red Bull Music Festival is a series of annual music festivals across the globe and is amongst Istanbul’s leading musical events. This year the festival spanned the course of 15 days, with 5 concept nights at Istanbul’s best venues and countless events inside Red Bull House of Music - half a month of music taking over the city. With this idea in mind, we designed a multi-layered communication campaign that investigated this question: "What happens when music takes over the city?”
The city and its residents shift, their attitudes change. Overcome with music, the city refracts into a heightened state. This is the feeling we echoed in our designs.