Full Service Communication Communication Design & Strategy, Promotional Films, Printed Materials, Website, Branding
Founded by Pozitif in 1999 in an emerging neighbourhood in the heart of Istanbul to host the very best in progressive good music in an emerging neighborhood in the heart of Istanbul, Babylon transformed the city’s music scene, and becomingame the city’s hub for international and local music culture.
Originally started as an online radio extension of Bablyon, and quickly attracting a loyal yet niche listening base, Radyo Bablyon took the important step of becoming a true radio station as 99.4, emerging as a station that would both broaden their musical offerings and reach a wider range of listeners.
With this same goal we created communications in various stages both to cement the frequency 99.4 in the minds of potential listeners and also to emphasize Radyo Bablyon’s high quality and broad range of music.
The first phase of our communication campaign was lead by the "Babylon Turns Radio On” motto. The concept was that any time we hear great music, we let ourselves go, we surrender to the music.
The short video we created for Radyo Babylon also explored the idea of a listener hearing the sound of music and letting themselves go in the sound. We reflected the energy of the people who, whenever they listen to Radyo Bablyon, are transported, who surrender to the music.
When Radyo Bablyon, originally an online streaming radio, expanded to the 99.4 frequency, one of our top priorities was making sure that that station’s frequency were cemented in people’s minds. We designed visuals that didn’t connect the radio frequency to Radyo Babylon, but that presented 99.4 as unique and different. These visuals were disseminated through social media as well as in outdoor formats, cards, flyers, walls…