MORINI ISTANBUL
Restaurant Brand ID, Menu Designs, Interior Graphics, Staff Uniforms, Event Concepts, Communication Design & Strategy

Morini Istanbul: The New York-based restaurant opened in Istanbul’s Zorlu Center as a partnership between Chef Michael White and the Altamarea Group. Morini takes two concepts in Istanbul, a restaurant is just beside the Beymen department store and the brasserie-style Morini Terrace inside the store.

We interpreted all the graphic components in a contemporary light, combining the modern New Yorker and American Art Deco styles the restaurant embodies. The menu design, itself designed with sensitivity and polish, became the perfect partner to Morini’s cuisine and service, both of which are renown for their sensitivity and flair.

As Morini is in the Zorlu Center, one of the city’s flash points for lifestyle, and as it is next to Beymen, events had to pivot on urban fashion concepts.  The event concepts we designed achieved the right tone for this lifestyle.  With weekly updates we broadcast across social media to promote these concepts, Morini lent Istanbul a more fluid, modern and inviting edge, creating it over as a more enjoyable and accessible place.

We cooperated with the interior design firm Kontra, by working in strong artwork to refine the general impression of the eating-drinking space, but also to strength the impression of the venue always being an enjoyable place to be.

Like all the graphic components of Morini Istanbul, the menu followed with a contemporary Art Deco style. The menu design, itself designed with sensitivity and polish, is the perfect partner to Morini’s cuisine and service, both of which are renown for their sensitivity and flair.
CREDITS
Art Director: Onur Gökalp
Morini Istanbul Menu
 
Morini Istanbul Menu
2/8
 
Morini Istanbul Menu
3/8
 
Morini Istanbul Menu
4/8
 
Morini Istanbul Menu
5/8
 
Morini Istanbul Menu
6/8
 
Morini Istanbul Menu
7/8
 
Morini Istanbul Menu
8/8
Working in cooperation with the interior design firm Kontra Architecture, we work with serious artwork to refine the general feeling of the space and to strengthen the impression of the venue being an enjoying place to eat and drink.
CREDITS
Art Director: Onur Gökalp
Interior Design: Kontra Architect
Morini Restaurant Interior Artwork
1/2
 
Morini Restaurant Interior Artwork
2/2
We designed event concepts oriented to a fashion-lifestyle. We created weekly circulars in social media so that Morini promoted these concepts, giving Istanbul the impression of being fluid, modern and inviting, creating it over as a more enjoyable and accessible place.
CREDITS
Creative Director: Onur Gökalp
Copywriter: Hatice Çağlar
Art Director: Burak Tığlı
Morini Istanbul Weekends - Concept Series
1/7
 
Morini Istanbul Weekends - Concept Series
2/7
 
Morini Istanbul Weekends - Concept Series
3/7
 
Morini Istanbul Weekends - Concept Series
4/7
 
Morini Istanbul Weekends - Concept Series
5/7
 
Morini Istanbul Weekends - Concept Series
6/7
 
Morini Istanbul Weekends - Concept Series
7/7
We also worked on the interior artwork for Morini Terrace. We made Morini Terrace’s fresh, airy side come to the fore with illustrations of exotic birds. We lightened the general mood of the venue but at the same time wanted to always strengthen the imprsesion that the venue was an enjoyable place to eat and drink.
CREDITS
Creative Director: Onur Gökalp
Art Director: Burak Tığlı
Morini Terrace Interior Artwork
1/6
 
Morini Terrace Interior Artwork
2/6
 
Morini Terrace Interior Artwork
3/6
 
Morini Terrace Interior Artwork
4/6
 
Morini Terrace Interior Artwork
5/6
 
Morini Terrace Interior Artwork
6/6
For the menus at Morini Terrace, we took a more visual impression of the American Art Deco interpretation we used for the overall venue design to continue to enrich the Terrace’s fresh, light feeling.
CREDITS
Art Director: Onur Gökalp
Morini Terrace Menu
1/6
 
Morini Terrace Menu
2/6
 
Morini Terrace Menu
3/6
 
Morini Terrace Menu
4/6
 
Morini Terrace Menu
5/6
 
Morini Terrace Menu
6/6
CREDITS
Protographer: Özer Özsarı
Styling: fatma Danış Atasagun
Art Direction: Onur Gökalp
Morini Restaurant Photography
1/17
 
Morini Restaurant Photography
2/17
 
Morini Restaurant Photography
3/17
 
Morini Restaurant Photography
4/17
 
Morini Restaurant Photography
5/17
 
Morini Restaurant Photography
6/17
 
Morini Restaurant Photography
7/17
 
Morini Restaurant Photography
8/17
 
Morini Restaurant Photography
9/17
 
Morini Restaurant Photography
10/17
 
Morini Restaurant Photography
11/17
 
Morini Restaurant Photography
12/17
 
Morini Restaurant Photography
13/17
 
Morini Restaurant Photography
14/17
 
Morini Restaurant Photography
15/17
 
Morini Restaurant Photography
16/17
 
Morini Restaurant Photography
17/17
BACK
Contemporary İstanbul
18 / 67
Connect Things with Obsession
20 / 67