Istanbul Coffee Festival, which puts quality-and-experience-
oriented communication to its main focus of all approaches, is preparing to celebrate its 5th year with its strength gained from the professionals and creators of the coffee industry and all of the consumers who are supporting the continuation of coffee culture.
We renewed the brand identity and created a new campaign for the festival. Wereinterpreted the old logo with much modern- neat style and took a step further than coffee shop aesthetic. We built a rich world for the logo-usage with a broad colour palette.
We used festival photos from previous years for the maincommunication campaign. In this way, We were able to give the true and un-filteredfeeling of the festival. Only the true sense of the festival and a cup of coffee...