İncesaz is a well-respected music group, founded in 1997, with a well-rooted and loyal fan base. The group creates music highlighting the saz, blending contemporary sounds and harmonies with classical Turkish makams and musical keys.
We worked with culture multure to create the overall communication for İncesaz’s 'Geçsin Günler' album. For this classical Istanbul group, we took iconic Istanbul imagery and translated into a modern expression for the album cover, further carrying this same imagery into album teasers. We also created a handmade stop-motion music video recalling a more naïve world for the album’s released single track.