Idea Bakery is a brand with a strikingly distinct character, so we created a wide range of icons for the brand to communicate with. We drew inspiration from kitchen utensils and baking equipment - and gave each icon a deeper meaning.
Client: Idea Bakery Creative Director: Onur Gökalp Art Director: Emirhan Akyüz Graphic Designer: Ersin Alpan Öztürk Portrait Photography: Mehmet Yılmazer Project Manager: Oğul Girgin
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We selected a color palette that reflects Idea Bakery's lively and bold brand identity, two primary colors and a set of 8 supporting colors.
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Idea Bakery has an elaborate brand structure, with a wide range of sub-brands. As we designed their logos, we substituted letters with icons to create a unified visual communication system.
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Idea Bakery has an exceptionally warm and welcoming team, so we photographed the masterchefs from a close distance to evoke that sense of proximity.
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We designed a wide range of corporate merchandise that reflect the brand's distinct nature: playful, bold and passionate.
