IDEA BAKERY
Brand Identity, Communication Design, Production, Website, Promotional Materials, Print Materials

A well-baked idea can change the world! Idea Bakery is a boutique, global brand-building consultancy and training company with delicious recipes for brand-led transformation. Baking game-changing ideas for some of world’s leading brands, they needed a brand identity that reflected their distinctly fresh and bold personality.

We completely renewed Idea Bakery’s brand identity and created a world of deliciously sensory visuals, rich in icons, color, animation and sound. We created an identity that is energizing and warm, that channels a fine balance of funspiration and mastery. We also designed a website that showcases Idea Bakery’s new tastefully witty and playful world.

Idea Bakery needed a brand identity that is as fresh, modern and bold as the services they provide, yet one that evokes a sense of fun and wonder. We started our work by revising their logo.
CREDITS
Client: Idea Bakery
Creative Director: Onur Gökalp
Art Director: Emirhan Akyüz
Graphic Designer: Burak Beceren
Project Manager: Oğul Girgin
Idea Bakery Logo
We reworked their previous logo, preserving the brand essence and making the Idea Bakery brand aesthetically viable in the modern world. 
Idea Bakery Logo
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Idea Bakery is a brand with a strikingly distinct character, so we created a wide range of icons for the brand to communicate with. We drew inspiration from kitchen utensils and baking equipment - and gave each icon a deeper meaning.
CREDITS
Client: Idea Bakery
Creative Director: Onur Gökalp
Art Director: Emirhan Akyüz
Graphic Designer: Ersin Alpan Öztürk
Portrait Photography: Mehmet Yılmazer
Project Manager: Oğul Girgin
Idea Bakery Brand ID
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We selected a color palette that reflects Idea Bakery's lively and bold brand identity, two primary colors and a set of 8 supporting colors.  
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Idea Bakery has an elaborate brand structure, with a wide range of sub-brands. As we designed their logos, we substituted letters with icons to create a unified visual communication system.  
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Idea Bakery has an exceptionally warm and welcoming team, so we photographed the masterchefs from a close distance to evoke that sense of proximity.  
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We designed a wide range of corporate merchandise that reflect the brand's distinct nature: playful, bold and passionate. 
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Idea Bakery has a deliciously sensory world. We crafted a set of key visuals that is rich, dynamic and delightful. We referenced kitchen utensils or bakery goods in fantastic scenarios, always uplifting and with a chic twist.
CREDITS
Client: Idea Bakery
Creative Director: Onur Gökalp
Art Director: Emirhan Akyüz
Production: Emirhan Akyüz, Ersin Alpan, Naci Mert
Post-production: Lokman Doğmuş
Project Manager: Oğul Girgin
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We paired the brand's rich set of key visuals with brand slogans, constantly nearing the edge of fantasy but always rooted in the brand's mastery over their craft - baking brand-building ideas! 
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GO WEBSITE
CREDITS
Client: Idea Bakery
Creative Director: Onur Gökalp
Art Director: Emirhan Akyüz
UI/UX Designer: Kadir Konakçı
Front-end Developer: Cem Delemen
Back-end Developer: Uğur Özkan
Project Manager: Oğul Girgin
 
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