Hello world, this is CoBAC - a social bridge in Eminönü between art, business and culture! CoBAC is a new-generation coworking space at the intersection of Istanbul's historical and cultural centers. It is a hub for people whose work touches the world, who take their ideas wherever they go - a place to rest, to work and to take in the view.
We worked on CoBAC's complete branding process, from initial brand strategy to its entire brand ID. We were introduced to the project during its earlier construction stages. Working hand-in-hand with the CoBAC team, we developed the then nameless project into an exciting brand. We positioned the project as a social bridge: connecting people, projects, cultures or just offering a scenic route as you reached your destination. This strategic approach grew into a comprehensive brand book.
We then brought the results of the brand book process to life through our visual ID. The name "CoBAC” is loaded with meaning, as the connection point for Business, Art and Culture. We took these three letters and turned them into icons - which we spread throughout the branding. This created a graphically rich, dynamic and fresh visual world. We also designed and developed their website, created work for their interior design and curated the artwork for they have on display.