COBAC WORKSPACE
Brand Strategy, Logo Design, Brand Identity, Brand Book, Communication Strategy & Design, Interior Design, Art Curation, Web Design

Hello world, this is CoBAC - a social bridge in Eminönü between art, business and culture! CoBAC is a new-generation coworking space at the intersection of Istanbul's historical and cultural centers. It is a hub for people whose work touches the world, who take their ideas wherever they go - a place to rest, to work and to take in the view. 

We worked on CoBAC's complete branding process, from initial brand strategy to its entire brand ID. We were introduced to the project during its earlier construction stages. Working hand-in-hand with the CoBAC team, we developed the then nameless project into an exciting brand. We positioned the project as a social bridge: connecting people, projects, cultures or just offering a scenic route as you reached your destination. This strategic approach grew into a comprehensive brand book.


We then brought the results of the brand book process to life through our visual ID. The name "CoBAC” is loaded with meaning, as the connection point for Business, Art and Culture. We took these three letters and turned them into icons - which we spread throughout the branding. This created a graphically rich, dynamic and fresh visual world. We also designed and developed their website, created work for their interior design and curated the artwork for they have on display.

CoBAC stands for the unison between Business, Art and Culture - with the "Co" denoting their state of being together. This meaning is further emphasized with the connection between the first two letters.
CREDITS
Client: CoBAC
Creative Director: Onur Gökalp
Art Director: Seda Yüksel
Strategist & Copywriter: Nur Yıldırım
Project Manager: Oğul Girgin
Motion Designer: Mahmut Kalyoncu
Graphic Designer: Naci Mert
3D Designer: Oğuz Can Yazgı
Map Illustration: Kürşat Ünsal
UX/UI Designer: Kadir Konaklı
Front-end Developer: Cem Delemen
Back-end Developer: Uğur Özkan
Photography: Emre Dörter
Interior Manufacture: Compact
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The three main letters in CoBAC's name transform into the three fundamental icons within CoBAC's visual world.  
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From the journey to CoBAC, to the time you spend there, CoBAC offers a distinctly unique experience of working in Istanbul. We shot a launch film to showcase CoBAC's historically and culturally rich environment and to capture the true nature of spending your day there.  
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As a new-generation coworking space, CoBAC needed to understand the needs of the rising creative class and find ways of addressing them - not just functionally but also through a defined brand culture. Working closely with the CoBAC team, we developed a CoBAC Brand Book to clarify how we'll support an audience committed to their freedom of choice and movement. 
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To ground without anchoring, to support without restraining. CoBAC is a social bridge that connects you with your next project, your next partnership, your next friend, your next idea - a space filled with opportunities to be seized at your own pace. 
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As part of our work for CoBAC's interior design, we created CoBAC's very own map of Istanbul that illustrates the world around the workspace. To be connected with the city, with culture, with history is at the core of CoBAC's mission - so we dedicated a wall to feature this lively environment.  
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We also developed wayfinding and signage designs for CoBAC - color coding each floor with one of CoBAC's three brand colors. 
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To bring our branding and interior design work to life, we designed and developed CoBAC's web site. The website is packed with cursor-sensitive animations, hover interactions and colorful graphics to represent CoBAC's dynamic and playful branding.
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