Organized every year since 2005, the Bodrum Music Festival, with the foundational partnership of the Doğuş Group, and inheriting the tradition from the former Dmarin Classical Music Festival, has brought 89 classical music concerts from international orchestras to the public. This peerless event has hosted 3,800 musicians, from Turkey’s preeminent orchestras to internationally renowned musicians.
Our primary goal for the festival’s communications was to reflect this event’s singular transformation. Although it had inherited all the tradition of the former festival, our messaging highlighted the enriched transformation of the renewed festival.
The communications also highlighted another important point: The festival is not just an event for listening to music; every year it becomes a more and more noted destination festival. We designed a rich, open-to-development brand world for the festival that reflects Bodrum’s unique energy.
Our primary goal for the festival’s communications was to reflect this event’s singular transformation. To this end, we created a film that showcased how the festival had inherited the legacy of the prior festival, but was continuing as an enriched, renewed, unique festival.