Istanbul’s first Restored Film Days took place in August, bringing cinema classics to an audience in the uniquely beautiful atmosphere of the Kundura Fabrikası. The Kundura Fabrikası, an old industrial complex, was the perfect location for the Restored Film Days. Both the location and the event share in the exploration of memory, archives, cultural reclamation and implementation. We created the event’s campaign to stay true to the nature and notion of place and concept. Communication elements reflected all these rich ideas and keywords.