Hard times call for meaningful communications. We designed a motivational campaign for Babylon in support of the "Stay Home” movement. We expanded the possibilities of staying home and revealed a world of opportunities to support the call-to-action: stay to watch a movie you haven’t seen, stay to finish your pile of books, or even, just stay to be with yourself.
We designed custom campaign letters and projected onto them elements from our world of opportunities. The letters developed into an alphabet dedicated to the many occasions we experience indoors - each with a unique visual, emotional, and aural story. This created an official language used to communicate and celebrate staying home.
This campaign also acted as a variation of our ongoing Babylon seasonal campaign "Şimdi. Burada. Beraber.” (Now. Here. Together.) The latter was an ode to being present in the here and now. We shifted that focus, instead celebrating being in the present, at your home, and of course, with music.