Babylon’s been a hub for international and local music culture and transformed Istanbul’s music scene since 1999. We decided to celebrate its 20th anniversary with a campaign of encouragement, celebrating moments of serendipity, togetherness and the carefree spirit of fun.
The "Şimdi. Burada. Beraber.” campaign is an ode to being present - present in the here and now. It cherishes the candid over the planned, the here over the elsewhere, the together over the apart. It invites the onlooker to be present only for the sake of being present. And above all else, it reiterates the creativity, innovation and celebration that is Babylon’s 20 year legacy.