Besides giving Art By Chance a global platform, we designed its website with extreme attention to detail to be the solution for a number of other complicated needs. In the submission period, the website had to be able to handle the hundreds of films that were being uploaded, and had to easily provide detailed information about the thousands of locations in over 20 countries where the films would be shown. Building off the colorful and fresh designed choice sites of years prior, the Art By Chance website takes serious and meaningful influence from urban life itself.